Skip to main content

Vision and Mission

Vision

Our vision to become the top-of-mind provider of quality duty-free products, leading Asia Pacific with 30 outlets in the next 5 years.

Mision

At SP Group, our mission is to be the most reputable and customer-centric duty-free operator, fulfilling the lifestyle needs of our consumers through a diverse range of updated quality products.


We aim to be
the trusted duty-free
operator for travelers
across Asia Pacific.

At SP Group, our sister companies support our manufacturing, trading, distribution and logistics operations, ensuring our commitment to deliver seamless service and unparalleled consumer experiences for decades to come. As we strive towards our goal of reaching 30 outlets in the next 5 years, we invite you to join us on this exciting journey and share in the success.

Charting a success future.

SP Group is a rapidly growing duty-free company that has already established 12 outlets across Malaysia, Thailand, Vietnam, and Cambodia in just 2 years, with a bold vision to reach 30 outlets in the next 5 years. We pride ourselves on forging strong, long-term partnerships with brands, principals and business owners to provide quality, updated products to our consumers.